


Digitale Transformation in Medienunternehmen
Marsoni
M251S
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Friday, May 29
Digitale Transformation in MedienunternehmenDie Digitale Transformation in Medienunternehmen stellt eine zentrale Herausforderung dar, die nicht nur Studierende und Nachwuchskrfte, sondern auch etablierte Praktiker beschftigt. Gem dem Reihenkonzept thematisiert der Titel auf rund 160 Seiten mithilfe von rund 100 Abbildungen vielfltige Change Prozesse in Theorie und Praxis, die anschaulich und strukturiert dargeboten werden. Das erste Kapitel bietet Grundlagenwissen. Angefangen mit konomischen
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